Bobby Varanasi is one of the acknowledged Top 25 Globalization Leaders in the global sourcing space and the Founder of Matryzel Consulting – an independent advisory firm that has now become one of the World’s Best Outsourcing Advisory Firms. He brings with him over 16 years of experience in consulting and management across IT, Business Process services and building offshore operations.

He served in various positions within Strategy Consulting, Country Market Development, Program & Risk Management, Service Delivery and Customer Relationship Management. He advises federal governments across four continents on ICT sector development with particular emphasis on policy development, industry-government partnerships aimed at creating GDP growth and enabling positive economic impacts.

Bobby also advises Fortune 500 customer organizations on Strategic Planning, Mergers & Acquisitions, JVs, Private Capital Investment Evaluations, Procurement & Demand Management, Process Reengineering, Pricing Strategies, Sourcing Relationships, Business & Financial Modeling et al, contributing immensely to global sourcing for clients. His international experience across various markets – Europe, USA, Middle East, Caribbean, Latin America, Africa and Asia Pacific – has enabled him develop expertise in services globalization.

Having managed full life-cycle consulting and global sourcing programs for multinational clients involving large teams, his experience richly contributes to development and management of global sourcing relationships. Some particularly significant contributions Bobby has made to the global sourcing industry have been in the area of creating new consulting practices around strategies for globalization including modular corporatization, assessing socio-economic impacts with ICT Sector development, Global Sourcing Awards Assessment framework, technology & process reengineering, sourcing deal health-checks, business model assessments, strategic expansions etc.